Microsoft Edge Begins Exhibiting Prompts to Dissuade Customers From Getting Chrome

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Microsoft has taken an aggressive new method to discourage customers from downloading Google’s Chrome Internet browser. The Redmond-based firm has began exhibiting prompts when customers attempt to obtain Chrome utilizing Microsoft Edge that dissuade them from downloading and putting in Google’s Internet browser. The prompts are in place for each Home windows 10 and Home windows 11, although just some customers are at present getting the pop-up messages. Google additionally tries to persuade customers to make use of Chrome over Edge by exhibiting messages when utilizing its companies reminiscent of Google Search and Gmail. Nonetheless, the method that Microsoft has taken is totally different and extra outstanding over Google’s because the Home windows maker is exhibiting the prompts natively on its Edge browser.

As initially introduced into discover by Neowin, Microsoft Edge reveals prompts slightly below the handle bar when a consumer navigates to the Chrome obtain web page. The prompts don’t seem as a pop-up or notification {that a} web site can push to a browser. As an alternative, they emerge natively on Edge like a warning alert — much like the one asking on your consent to permit location or microphone entry.

In one of many prompts, Edge says, “Microsoft Edge runs on the identical expertise as Chrome, with the added belief of Microsoft.” There’s additionally a message the place Edge says, “That browser is so 2008! Have you learnt what’s new? Microsoft Edge.”

The Verge notes that the prompts to forestall customers from downloading Chrome will not be restricted to a sure Home windows model however seem on a minimum of each Home windows 10 and Home windows 11. Nonetheless, not all customers are seeing them for the time being. Additionally it is unclear whether or not the replace is proscribed to Home windows as macOS customers and different platforms haven’t reported seeing such prompts.

Devices 360 has reached out to Microsoft for readability on the topic and can replace readers when the corporate responds.

That is notably not the primary time when Microsoft is taking a step to discourage customers from downloading third-party browsers together with Chrome. Again in 2018, the Redmond-based firm examined a ‘warning’ to forestall Home windows 10 customers from putting in Chrome and Firefox. Microsoft additionally made it more durable for customers on Home windows 11 to vary their default browser.

Moreover, Microsoft reveals pop-ups on Home windows 10 PCs to advocate Edge browser and Bing search engine over Google and different third-party companies.

The continued techniques, nevertheless, will not be but that useful for Microsoft as Chrome remains to be main within the Internet browser market worldwide, with a share of 64.04 %, whereas Edge stands third with a 4.19 % share, in keeping with Internet analytics platform Statcounter.


This week on Orbital, the Devices 360 podcast, we talk about the Floor Professional 8, Go 3, Duo 2, and Laptop computer Studio — as Microsoft units a imaginative and prescient for Home windows 11 {hardware}. Orbital is offered on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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