How Ludo Star, Parchisi Star Handle to Entice 6 Million Gamers Each Day


Gameberry Labs, an Indian gaming startup, is making huge headway globally with two of its widespread cellular video games – Ludo Star and Parchisi Star. The latter is extraordinarily widespread in international locations like Spain, Mexico, Ecuador, Columbia, and Dominican Republic. Each the video games collectively get pleasure from six million DAUs (day by day common customers) in response to Gameberry Labs, a quantity that it says spiked to fifteen million DAUs within the pandemic. Based in 2017, the 12 months of the pandemic was extraordinarily useful for the gaming startup. It witnessed a 400 % web income development in 2020 and likewise surpassed a milestone of  over 125 million downloads worldwide.   gameberry labs infograph Gameberry Labs

Since 2018, Gameberry Labs says it has witnessed a 150 % improve in downloads. It has been recognised as the highest 10 gaming studio from India by App Annie. Its projected income for the FY 2022-23 is $45 million (roughly Rs. 338 crores). The gaming startup is busy growing a merge recreation and a social multiplayer motion survival recreation referred to as Traitor. Each the video games are within the testing part as of now and the corporate appears to be like to launch them by the tip of the 12 months.  

Afsar Ahmad Co Founder GBL logo 1 Gameberry Labs

Afsar Ahmad, co-founder, Gameberry Labs

Devices 360 spoke to Afsar Ahmad, co-founder, Gameberry Labs to know a bit extra concerning the firm’s journey thus far and its future plans.   

1. What have been you doing earlier than you started Gameberry Labs?  

My entrepreneurial journey began from the very first 12 months of faculty at IIT Kharagpur. Over the course of seven years earlier than founding Gameberry Labs, I labored with my co-founder, Govind Agarwal on constructing a number of web-based merchandise like Helpbook, Lolcentre, Gawds Advocate,, Annote & Halfteaspoon (on-demand DIY Cooking). Nevertheless, these merchandise did not work for some cause or the opposite. However I’ve no regrets as I consider constructing all these merchandise did present me a plethora of alternatives to collect experiences and unparalleled perception into what shouldn’t be completed and what needs to be taken care of whereas remodeling your idea right into a enterprise. 

Earlier than co-founding Gameberry Labs, I’ve additionally labored with varied companies comparable to Moonfrog and Capillary Applied sciences. Since entrepreneurship was my vacation spot I headed in direction of the identical in a while and constructed Gameberry Labs.

2. What motivated you to start Gameberry Labs? How did you and the opposite founders meet?  

I studied with my co-founder and good friend, Govind on the Indian Institute of Know-how Kharagpur. That is the place we bonded over our frequent ardour to construct nice video games. We at all times had the imaginative and prescient to create video games with a worldwide enchantment and those that might be capable of face up to the take a look at of time. Thus, we co-founded Gameberry Labs with the robust perception to construct video games that individuals would like to develop previous with.  

Ludo, everybody’s childhood favorite recreation, impressed us to construct our flagship games- Ludo star and Parchisi Star (Spanish model of Ludo). With the rising craze of on-line Ludo – we discovered the correct alternative to carry this traditional board recreation to cellular with a wealthy social expertise constructed round it that helped family and friends join by way of enjoyable gaming experiences. In 2017, we stop our jobs and began growing each the video games. And, that is how Gameberry Labs got here into inception! 

3. Clarify in short what Gameberry Labs does?  

Gameberry Labs is India’s main cellular gaming firm having two globally iconic social multiplayer games- Ludo Star and Parchisi Star of their portfolio with over 125 million downloads, and 25 million month-to-month energetic customers (MAUs). Based in 2017 and headquartered in Bangalore, Gameberry Labs is a bootstrapped gaming studio.  

We develop next-generation social video games targeted on bringing folks collectively. Our core design philosophy is to construct video games that gamers like to develop previous with. Our video games are designed to be socially partaking thereby permitting the gamers to fulfill new folks, problem them, compete for the highest spots and foster new connections alongside the best way.  

Standing true to our perception of constructing world-class video games from India, we’ve got efficiently constructed a worldwide consumer base for our high grosser video games: Ludo STAR and Parchisi Star that are performed daily by six million folks (DAUs).  

4. What was it like within the first 12 months of being in enterprise? What are your key learnings from the early days?  

For us, the primary 12 months was very eventful. Each our video games gained natural traction virtually instantly after their launch. Gameberry Labs hitting 50 million downloads by the tip of its first 12 months is certainly an affidavit of the identical. 

Our player-centric method, social-first recreation design and relentless deal with early participant suggestions labored in our favour and helped our video games obtain excessive rankings. This not solely resulted in natural downloads however has additionally performed a significant function in making these video games widespread worldwide.  

Ludo Star turned a viral sensation and hit the recognition charts in Saudi Arabia and Pakistan. The class began getting acknowledged as Ludo STAR in these international locations. Similar to Ludo Star, Parchisi Star additionally had the same natural development curve. Parchisi reached 1 million day by day energetic consumer in December 2017 and out of this 70 % of the share was from Spain.  

Key Learnings:

  • The most important studying was that if you happen to focus deeply on what the gamers need and work with a player-centric method, the product will develop by default. Our development has been 100% natural. All we did was deal with what gamers needed and prioritize their necessities and calls for. It’s certainly heartwarming to witness that there are gamers who’ve been enjoying the sport ever since its inception and have helped us enhance the sport over time. This actually resonates with our mission of creating video games that individuals would like to develop previous with. 
  • Our in-game social options and referral levers helped us in gaining loyal gamers. We leveraged Fb’s community impact to develop customers. It served as a flywheel for the sport and constructed momentum and not using a advertising and marketing funds.  
  • For us, monetising a distinct segment class like this was extraordinarily difficult. Smarter mechanics that permit gamers to reroll cube for gaming foreign money and with out informing the opposite participant about it, not solely helped us to monetise the sport efficiently but additionally added a further aspect of pleasure to the gameplay 

5. How was it like crusing by means of the unprecedented COVID-19 disaster?  

The pandemic outbreak was certainly an unlucky occasion however it additionally emerged to be a blessing in disguise for the gaming sector. Throughout this time, there was a record-breaking surge in demand for social multiplayer video games. Folks have been consistently glued to their telephones and laptops for work and leisure. Therefore, they turned to social video games to have enjoyable and bond with family and friends just about. The gaming business boomed throughout this time.

For Gameberry Labs, the pandemic led to huge development as properly. In a month’s time, the DAUs of Parchisi STAR grew from 1.5 million to 10 million. As a result of new wave of gamers who loved the sport, the market expanded, and the sport took off to new heights. 

  • Our DAUs spiked as Europe went right into a lockdown. Our video games grew from 2.2 million day by day energetic gamers (DAUs) to fifteen million DAUs which is presently stabilised at 6 million day by day energetic gamers (DAUs).  
  • We additionally surpassed 125 million-plus downloads worldwide. 
  • The corporate witnessed a 400 % web income development in 2020. 
  • Through the pandemic, Parchisi Star jumped to #1 place (video games class) in each the Apple App Retailer and Google Play Retailer in Spain and achieved an general quantity three rating in Spain. It additionally reached the primary spot in Mexico, Ecuador, Colombia, and the Dominican Republic.  
  • In Might 2020, we served roughly 1.3 million concurrent gamers with none disruption.  
  • Having achieved this feat was an engineering milestone for the corporate, and it has additionally been featured by Google as a case examine.  
  • Throughout unprecedented occasions just like the pandemic, what was noteworthy was {that a} cellular recreation like Parchisi Star, helped folks in Spain stay linked with their family and friends. These are moments once we notice that expertise has a humane aspect as properly, which might carry us collectively. 

6. That are the preferred video games out of your portfolio? What number of downloads and DAUs do these video games have? 

From our portfolio, Ludo Star and Parchisi Star are two globally iconic multiplayer social video games. These video games have had over 125 million downloads thus far and at present have 6 million folks enjoying them from throughout the globe (DAUs). Parchisi Star can be one of the best multiplayer Parchisi recreation on the earth with 1 million day by day energetic customers from Spain.  

7. Might you assist give a way of how far Gameberry Labs has are available in these few years? From when it started to the place it’s now.  

We’ve got come a good distance since our inception in 2017. We’ve got accomplished 3 years within the business and we have already got 25 million month-to-month energetic customers, 125 million downloads, and 400 % web income development in 2020. Our journey has been superb not solely when it comes to income and consumer development but additionally when it comes to the impression our video games have had on folks’s lives. 

Our social gaming expertise has made a significant impression on our gamers’ lives and given Gameberry Labs tales with relationships on the core. Once we started constructing our video games, we had no concept that our video games would additionally find yourself as a ‘match-making’ platform. Nevertheless it’s true! It’s a social recreation that can be being extensively used to attach with new folks and develop connections. Enjoying our video games, folks have discovered life companions, reconnected with misplaced mates, and bonded with relations. We’ve got modified the best way folks take a look at Ludo. It’s greater than a recreation now. Somewhat it’s thought of as a platform to attach and bond the place each board has a narrative. And we love the truth that what we envisioned is now a actuality.  

The important thing metrics which have seen an uptick are: 

  • Since 2018, we’ve got witnessed a 150 % improve in downloads. Our video games have been downloaded 125 million occasions, vis-a-vis 50 million in 2018.  
  • There was a 400 % web income development in 2020. Our projected income for the FY 2022-23 is $45 million.  
  • As per App Magic, we’re the 2nd Highest income producing multiplayer ludo recreation  
  • Through the pandemic, our DAUs grew from 2.2 million to fifteen million DAUs (which is now stabilised at 6 million).  
  • Gameberry Labs has been acknowledged as the highest 10 gaming studio from India by App Annie. 
  • Parchisi Star has develop into the highest recreation main within the LATAM market (month-to-month energetic customers) as per App Annie.  

8. What’s your income mannequin? Do you might have in-app purchases in your video games?  

Gameberry Labs is an in-app buy (IAP) pushed studio. We’re a bootstrapped, cash-positive organisation. Our income mannequin is cut up between in-app buy (70 %) and in-app advertisements (30 %).  

As there may be higher monetisation potential in mature markets abroad, India has by no means been our goal market when it comes to income. For us, the income development is primarily pushed by Saudi Arabia, the US, and Spain markets. 

9. What does the latest IPO of Zomato imply for tech startups in India?  

The latest IPO of Zomato has actually been an iconic second for all of the tech startups in India. It’s a testomony to the truth that India’s asset-light tech firms are lastly coming of age.  

As an entrepreneur, I really feel that crucial ingredient for robust entrepreneurs to have is a real story of triumph. I feel tales like these spawn extra vitality and drive the aspiring entrepreneurs to kickstart their journey.  

10. Might you supply knowledge on the form of customers in your platform? What’s the common age of customers that play video games and the period of time spent day by day?  

A number of the noteworthy knowledge factors are – 

  • The highest DAU markets for our video games are Saudi Arabia, Spain, Columbia and Morocco. 
  • Ludo Star gamers play on common 8 video games a day, whereas Parchisi Star gamers play on a median of 5 video games a day 
  • The vast majority of our gamers are between the age group of 18-34 years  
  • The participant gender cut up for Parchisi Star is 50:50 whereas for Ludo Star it is 70 (Male):30 (Feminine) 
  • 40 % of our Each day Lively Customers open the sport at the least thrice a day 

11. With new gaming startups flourishing in India lately, what do you consider the scope of the sector in India in the long term?  

The gaming sector in India, which was slowly warming up within the final decade, obtained a significant enhance when Covid-19 compelled everybody indoors. With few avenues accessible for leisure, on-line gaming took off in proper earnest. Many research have proven that the sector is rising at a brisk tempo. In line with a KPMG report, the Indian gaming market is predicted to develop at 113 % from Rs 136 billion in 2021 to Rs 290 billion in 2025. As per business estimates, the variety of gamers is predicted to develop 52 % from 443 million to 657 million over the identical interval. The assumption that gaming is simply one other fad has additionally been put to relaxation by the 1.7X rise in distinctive consumer depend seen throughout July 2020 to April 2021 interval. That ought to bode properly for the sector which has attracted vital funding curiosity from world personal fairness and enterprise capital funds. 

12. What are the opposite plans sooner or later? Are there any new video games within the pipeline? 

We’re wanting ahead to increasing our gaming portfolio whereas strengthening our presence within the board video games class within the occasions forward. At the moment, we’re growing a merge recreation and a social multiplayer motion survival recreation (Traitor) as we see nice potential in each these classes. Each the video games are within the testing part as of now and we’re gearing up for an finish of the 12 months launch. 

Since our gaming portfolio now spans throughout totally different genres, we have additionally constructed two new groups to increase the portfolio and create the subsequent large success story for Gameberry Labs.  

13. Do you might have any administration mantra/ recommendation that you just’d wish to share with future entrepreneurs?  

Throughout my entrepreneurial stint thus far, one beneficial lesson that I learnt and wish to share with future entrepreneurs is that they need to attempt to spend extra time with their customers, and pay attention rigorously as to what their necessities and preferences are. Study from the customers, and at all times be open to vary.

Likely, no matter you’ll construct first might be flawed however it is going to be nearer to what’s proper! As an entrepreneur, it is best to at all times care about your customers and deal with their expertise. Understanding the customers in ‘consumer expertise’ is the magic mantra to profitable companies that usually takes a backseat. And most significantly, take heed to your intestine and instinct. It can at all times information you on the correct path!  

14. What’s the worker power? Is Gameberry Labs hiring at present?  

At the moment, our group consists of 93 members who’re bold, humble, and inventive. We’ve got constructed a cohesive atmosphere whereby all people actually respects all their colleagues and believes in studying from one another. We’re hiring for a number of roles at Gameberry Labs as we want extra folks on our group who’re equally motivated and share the identical zest to construct nice video games as we do. 

We try arduous to maintain the work tradition inventive and permit recreation builders, artists, recreation designers, product managers, testers & entrepreneurs to have the autonomy they should innovate and construct the way forward for Indian cellular gaming studios collectively. 


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