How a Kochi Foodie Group Obtained Funding From Fb


With so many selections of cuisines and budgets, consuming out is overwhelming for brand spanking new individuals, says Amrutha Vijayakumar who’s new into Kochi, Kerala. Then I assumed why not be a part of a foodie group, and meet fellow meals lovers over a meal? “Meals excursions by Eat Kochi Eat (EKE) got here as a good way to discover native eateries that I in all probability would not discover on my own. It does all of the heavy lifting for me”, stated Amrutha Vijayakumar.

As somebody from Bihar, I believed that each Keralite was consuming rice, and dosas thrice a day, says Akash Kumar from Chapra. Posts about Asli Punjabi Mutton Biriyani from Sethi Da Dhaba and Kachori and Dokhla from Shanthilal in Kochi noticed on this foodie group are stunning me with the range of our cuisines, stated Kumar. By following the EKE web page, Kumar is understanding his fellow countrymen’s consuming habits now.

Meals explorers and social media are a pure match — that is what inspired Karthik Murali, an engineer by diploma and marketeer by occupation to start the EKE web page on Fb. The web page connects individuals throughout the town to bask in gluttonous conversations, and uncover one of the best food and drinks within the metropolis. To share the style, to hunt recommendation, and to assist with ideas that is the motto of it.

“The agenda whereas beginning the group was quite simple to empower the meals fanatic inside me and to separate the invoice with the like-minded foodies,” says Murali. Now, the group has been recognised by Fb on the newest version of its Group Accelerator Programme.

“This yr’s taking part communities have demonstrated impression and capability to scale. By means of the Programme, they are going to obtain growth-related coaching, hands-on mentorship, and funds to develop their group and impression,” Fb acknowledged.

Fb’s flagship initiative is designed to assist communities throughout the globe construct management expertise and maximise their group impression. The worldwide program, introduced by Fb in Could 2021, eyes to form leaders to harness the ability of their group to show concepts into motion. It has a period of eight months and contributors will obtain coaching, mentoring, and funds to spend money on an initiative that expands the constructive impression of their group.

Out of the 13,000 communities that utilized for Fb’s World Group Accelerator Programme, 130 had been chosen. 13 of those are from India. With this choice, EKE will get early entry to all new Fb merchandise, a collection of mentorship classes, and in addition monetary backing for future group actions and occasions.

Fb will work with GlobalGiving to fund contributors’ mission plans and to assist set them up for fulfillment within the Programme. Additional, Eat Kochi Eat will obtain as much as $50,000 (roughly Rs. 3,785,500) for his or her participation within the Programme and to fund their group initiatives throughout the eight-month program and could possibly be eligible to obtain a part of the $1 million (roughly Rs. 75,725,150) of further funding accessible to additional fund their group initiatives. As much as $7.5 million (roughly Rs. 567,641,625) will probably be awarded to Programme contributors in whole.

eat kochi eat facebook page image Eat Kochi Eat

Eat Kochi Eat
Picture Credit score: Fb/Eat Kochi Eat

The formation of Eat Kochi Eat group

Murali moved to the town as part of a profession progress transfer in 2012. Each time a brand new meals joint opens he immediately desires to go verify that place.

“Every part in regards to the metropolis was new then and discovering pals to separate invoice was a problem. So I considered beginning a bunch on Fb in order that I may work together with individuals within the metropolis and thereby get to know in regards to the most interesting eating places and dishes within the metropolis” stated Murali.

At a time when Fb was a less-explored territory for Meals evaluations, in September 2015, Karthik began Eat Kochi Eat with wholesome conversations about meals and consuming out within the metropolis of Kochi. Quickly he began getting enquiries from a lot of individuals and posts with their finest delicacies experiences, by itemizing a few of the must-try and mouthwatering delicacies from the town.

Over the subsequent few years, this go-to group for Kochi individuals talked endlessly about locations to eat out in with flavorful photos and evaluations of the newest eateries and fattened with a big follower base of over 1,80,000 members. Apparently greater than 60 p.c of them are from the town itself.

“Quickly after the group was shaped and assembly like-minded foodies, we got here up with the concept to organise an occasion each week the place members can meet at a specific meals joint and assessment the meals and ambiance there,” says Murali.

EKE’s reputation grew from informal group meetups to meals exploration journeys. The members have already organised over 35 occasions for each meals lovers and budding entrepreneurs in Kerala. The group by way of its Instagram web page frequently publicizes its upcoming meals journeys. Presently, it’s managed by a six-member group who all met on-line by way of the widespread ‘love for meals’.

George VM, who runs an eatery with no title board at Vaduthala, in Ernakulam, stated, “It has been three many years since I began cooking. After Eat Kochi Eat featured my signature dishes, individuals from throughout Kerala began coming to style them. I’m delighted that I now can serve individuals from completely different corners of Kerala.”

In the course of the COVID-19 lockdown, EKE created video content material like ‘Bachelor’s Kitchen’ to maintain their group base engaged. The group was additionally lively within the launch of Swiggy in Kochi.

The group turned an immediate hit when the individuals started to attempt the meals featured on the platform and located it good. “It is primarily due to the explanation that we had been very organised with strict tips from day one onwards,” says Murali. The social media pages of the model discourage different posts and comply with a no-negative assessment coverage. The growing follower-ship and the variability in content material paved the way in which to quite a few model collaborations as effectively.

The group is eyeing to contribute to the evolving meals scene within the metropolis with the preferences of locals in addition to catering to travellers from the world over. The rapid plans for the group are all based mostly on the town itself, says Karthik. Growth into cooking and extra entrepreneur mentoring is within the works.


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