Can Meta’s New Security Initiatives Make a Distinction for Girls in India?


Meta, previously Fb, introduced a collection of initiatives aimed on the safety of the ladies customers on the corporate’s social media platforms. The initiatives embody the launch of in India — a platform that goals to fight the unfold of non-consensual intimate photographs (NCII) and Security Hub for Girls that can allow extra ladies customers to entry details about sources that may assist them take advantage of their social media expertise. Meta has additionally appointed the primary Indian members within the firm’s International Girls’s Security Knowledgeable Advisors.

“Security is admittedly core to our mission at Fb,” Karuna Nain, Director of International Security Coverage at Meta Platforms informed reporters on Thursday, whereas saying the initiatives. She additional elaborated that the social media behemoth works to maintain the platforms protected in three segments — by implementing clear insurance policies, constructing innovative instruments and know-how, and by working with organisations on the frontlines on the problems world wide.

How does work?

In keeping with Meta, empowers victims who’re involved about their intimate photographs being abused, and offers them management over such content material.

“If somebody threatens you, you may report it in order that we will take motion on that content material,” Nain stated. has been developed in partnership with the UK Revenge Porn Helpline and 50 different organisations world wide. has been constructed with suggestions from victims, sufferer advocates, and privateness and security advocates.

What’s putting although, is that regardless of the massive variety of teen customers on Fb and Instagram, is just not accessible for customers underneath the age of 18. If you’re underneath 18 and wish to register a case, the platform shows a message saying, “We’re sorry, however we can not assist along with your case,” and leads the person to a listing of NGOs that may be contacted for assist.

Additionally, at this level the Cease NCII platform is out there solely in English, and Nain stated that it will take just a few months extra earlier than the platform helps Indian languages. Given the widespread use of Fb in various Indian languages, this may restrict the scope of its affect, one thing that has been seen up to now with the corporate’s efforts to fight misinformation as properly.

A security hub for girls

Girls’s Security Hub is part of Meta’s Security Centre. The Girls’s Security Hub is a centralised useful resource the place the corporate tries to seize all the knowledge that ladies would want to have the ability to navigate the social media platforms in a protected and safe method in order that they’d be empowered to know what instruments they’ve at their disposal.

The Girls’s Security Hub accommodates info together with Meta’s insurance policies round completely different points, instruments, and on-demand coaching. The hub is out there in 12 Indian languages together with Hindi, Marathi, Punjabi, Bengali, Malayalam, Tamil, Telugu, Urdu, Gujarati, and Assamese, amongst others.

Meta has a Girls’s Security Specialists Group in place, who the corporate consults on an ongoing foundation concerning their insurance policies, product, and sources that they need to offer on the platforms.

Bishakha Datta, Government Editor, Level of View — a Mumbai-based non-profit and Jyoti Vadehra, Head of Media & Communications, Centre for Social Analysis — a Delhi-based advocacy group for girls — are the primary Indian members in Meta’s International Girls’s Security Knowledgeable Advisors.

The group includes 12 different non-profit leaders, activists, and educational specialists from completely different components of the world and consults Meta within the growth of recent insurance policies, merchandise and applications to raised help ladies on its apps.

Would ladies be safer on Meta’s social media platforms now?

Nain stated that Meta has invested over $13 billion (roughly Rs. 97,640 crore) in instruments and know-how to maintain the platforms protected and provides individuals safety since 2016 and are on monitor to spend greater than $5 billion (roughly Rs. 37,555 crore) on security and safety in 2021.

“Our dedication to creating our platform protected and safe is not simply one thing that we speak about. We put actual funding behind these efforts. We now have round 40,000 individuals who work on these efforts throughout the corporate.”

When requested concerning the particular initiatives the cash was spent on by Meta, Nain solely stated that the cash is being spent on, “…individuals who work on this area, the know-how that we’re constructing, for instance, the initiatives that we are going to announce right this moment or that will come as a part of this.”

What do you do if somebody is threatening to share your intimate photographs?

  1. Go to
  2. Click on on the Create Your Case button
  3. Verify if you’re 18 years or older
  4. Present particulars concerning the picture together with who’s within the image by clicking on the drop-down record.
  5. Choose the picture(s)/video(s) in your gadget that you simply wish to shield
  6. A novel “hash,” or a digital fingerprint is generated and shared with the taking part corporations (Fb and Instagram)
  7. Create a Private Identification Quantity (PIN) to make use of to examine your case standing
  8. Verify the field consenting to your hashes being shared with the taking part corporations.
  9. Click on Submit.


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