Samsung Narrows Hole With Apple in International Smartwatch Shipments: Counterpoint


Apple Watch has maintained its management when it comes to world smartwatch shipments within the third quarter of 2021, as per the newest report by market analysis agency Counterpoint. Nonetheless, the Cupertino firm noticed its smartwatch market lead shrinking a bit as Samsung received a lift from the Galaxy Watch 4. The worldwide smartwatch shipments in the identical interval surged 16 % in comparison with the identical interval final yr, states the report. Whereas Apple received the lion’s share of the worldwide smartwatch shipments, Samsung secured the second spot adopted by Amazfit, Imoo, and Huawei within the prime 5 positions. Indian manufacturers like Noise and Boat additionally posted outstanding development of their quarterly smartwatch shipments, Counterpoint famous.

Counterpoint Analysis in its International Smartwatch Mannequin Tracker report mentioned that the worldwide smartwatch shipments within the third quarter of 2021 continued their double-digit development following the earlier quarter. Apple maintained its lead when it comes to shipments however its market share has declined to 21.8 % from 28 % reported in the identical quarter final yr. The important thing motive behind the decline is claimed to be the delay in Apple Watch Collection 7 launch.

Samsung, with the recognition of the Galaxy Watch 4 sequence, is the most important mover in quarter three reveals Counterpoint information. The South Korean model has taken again the second place from Huawei. Samsung’s new Galaxy 4 Collection runs Put on OS as a substitute of Tizen OS, on account of a brand new partnership between Google and Samsung. This partnership has helped Samsung regain the second spot from 9.9 % in Q3 2020 to 14.4 % in Q3 2021.

“Samsung carried out higher than anticipated within the third quarter. Though the Galaxy Watch 4 sequence shipments had been a lot larger than anticipated, greater than 60 % of the entire shipments had been bought in North America and Europe, the place the share of mid-to-high value vary fashions is excessive”, mentioned Counterpoint Analysis senior analyst Sujeong Lim about Samsung’s development within the house.

Amazfit secured the third spot with its growing reputation in Europe. It managed to develop its market share to five.8 % in Q3 2021, from 5.4 % in Q3 2020.

As talked about, Noise and Boat are ranked first and second, respectively, within the Indian smartwatch market, delivery greater than double the quantity from the earlier quarter.

Huawei noticed an extra decline in market share because it went from 13.6 % in Q3 2020 to five % in Q3 2021. Imoo, owned by BBK Electronics, additionally noticed a small decline from 6.6 % to five.8 % YoY market share in Q3 2021.

This week on Orbital, the Devices 360 podcast, we talk about iPhone 13, new iPad and iPad mini, and Apple Watch Collection 7 — and what they imply to the Indian market. Orbital is obtainable on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.


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