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Reddit is pulling the plug on its TikTok-like platform, Dubsmash, the social community mentioned on Tuesday, only a yr after shopping for it for an undisclosed sum to bolster its video creation instruments.
The standalone Dubsmash app won’t be out there for obtain after February 22, Reddit mentioned, because it rolled out new digital camera and enhancing options as a part of its video instruments.
TikTok’s large success with short-form movies has pushed different social networks to include the format on their platforms, with Snap rolling out Highlight; Fb, now Meta Platforms, launching Instagram Reels; and Alphabet’s YouTube launching Shorts.
“The Dubsmash workforce has been accelerating Reddit’s video, so components of Reddit will really feel acquainted to Dubsmashers,” the corporate mentioned in a weblog submit.
Since Dubsmash’s acquisition, Reddit mentioned it had seen 70 % progress in total hours watched, whereas the variety of each day lively video viewers rose by over a 3rd.
Viewership for brief movies, which the corporate defines as two seconds or much less, has additionally risen by 50 % quarter-over-quarter.
© Thomson Reuters 2021
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