MediaTek Takes on Qualcomm With Flagship SoC for Premium Android Telephones


MediaTek Dimensity 9000 5G smartphone chip was launched on Thursday, which the corporate hopes can be utilized in premium-priced Android smartphones, a market Qualcomm at the moment dominates. 

The Hsinchu, Taiwan-based firm stated its new Dimensity 9000 chip would be the world’s first to make use of its manufacturing associate Taiwan Semiconductor Manufacturing Co’s “N4” chipmaking course of, which helps makes chips smaller and sooner. MediaTek stated it’ll even be the primary smartphone chip to function a strong new computing core from Arm known as the Cortex-X2.

Together with Qualcomm and Samsung Electronics, MediaTek is considered one of solely three corporations on the planet that makes 5G smartphone chips. The fourth main participant – Huawei, which additionally made its personal telephones – was compelled out of the market by US sanctions.

Huawei’s exit set off a scramble by Android smartphone makers to seize market share vacated by the Chinese language model. MediaTek already counts most of the contenders for that market share, akin to Xiaomi, Oppo, and Vivo as prospects, however a lot of these manufacturers use MediaTek for his or her low and mid-tier gadgets and depend on Qualcomm for higher-end fashions.

David Ku, MediaTek’s chief monetary officer, stated the 9000 chip was the primary in what can be a collection of chips geared toward persuading these prospects to change to utilizing MediaTek of their flagship gadgets.

“We have to have a really robust military to march into the section,” Ku advised Reuters. “One product isn’t sufficient – that is our start line.”

MediaTek hit $10 billion (roughly Rs. 74,260 crore) in income for the primary time final yr, and Ku stated it expects to hit $17 billion (roughly Rs. 1,26,240 crore) in income this yr. He stated that whereas 4G smartphone chips typically bought for $10 (roughly Rs. 740), 5G chips can promote for $30 (roughly Rs. 2,230) to even $50 (roughly Rs. 3,710).

“The No. 1 driving issue is de facto the a lot increased (common promoting worth) as a result of 4G to 5G transition,” Ku stated.

© Thomson Reuters 2021


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