Boat Leads TWS Earphones Cargo in India in Q3 2021: Counterpoint


The true wi-fi stereo (TWS) earphones cargo in India has seen an exponential year-on-year (YoY) progress within the third quarter of 2021, Counterpoint analysis reveals. The market has risen 55 p.c since Q3 2020 to achieve eight million items shipped in complete. As per Counterpoint, Boat has the utmost share out there at 35.8 p.c, with Realme and Noise following it at 8.1 and seven.7 p.c market share, respectively. As per the analysis, all of the tech giants pushed massive quantities of stock into numerous retail channels as a result of festive season.

As per Counterpoint’s newest analysis, India’s TWS market has seen a stark rise in shipments in Q3 2021 with shipments amounting near eight million items. The analysis states that “there was an elevated emphasis on Lively Noise Cancellation (ANC) and gaming.”

As per the analysis, Boat has captured 35.8 p.c share of the general TWS market in India. Boat’s success is linked to its built-in advertising technique, a number of launches, and value-for-money choices. A number of sale occasions like Amazon Nice Freedom Sale, Amazon Prime Day Sale, and Boathead Days sale. Boat Airdopes 131 have been the very best vendor and has breached the one-million milestone for items shipped.

Realme adopted Boat and had 8.1 p.c market share and its second place was granted by Realme Buds Air 2 and Realme Buds Q2 Neo gross sales. As per counterpoint, the Chinese language tech big stood on the high spot within the worth bracket of Rs. 3,000 to Rs. 4,999. It’s adopted intently by Noise with a market share of seven.7 p.c. Counterpoint notes that Noise’s progress from the fourth spot to 3rd is because of its a number of choices within the low-price section.

Apple took the fourth spot with 7.6 p.c market share. Counterpoint lists a number of causes for the US-based tech big’s progress in India. The Apple Days sale, Again to Faculty promotion scheme, and bundling free AirPods with iPhone 12 collection helped it obtain 67 p.c YoY progress. The fifth spot was taken by Boult Audio with 5.3 p.c market share.

Counterpoint additionally famous some notable manufacturers which have additionally had a big impression in India’s TWS market. They embody Dizo, Nothing, Truke, Oppo, OnePlus, and Samsung. Dizo was the quickest rising new entrant out there, whereas Nothing was on the rostrum within the premium TWS section. Samsung additionally boosted its shipments by bundling the Galaxy Buds 2 free of charge with the Galaxy Z Fold 3 and Galaxy Z Flip 3 smartphones.

Can Nothing Ear 1 — the primary product from OnePlus co-founder Carl Pei’s new outfit — be an AirPods killer? We mentioned this and extra on Orbital, the Devices 360 podcast. Orbital is accessible on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.


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