Pixel 6, Pixel 6 Professional Telephones Aren’t Coming to India: Right here’s Why


Pixel 6 and Pixel 6 Professional India launch is just not in plans, Google has confirmed to Devices 360. Each new the Google Pixel telephones have been unveiled at a digital occasion on Tuesday with the corporate’s proprietary Tensor SoC, and have a brand new design with a horizontal digital camera bar on the again. The Pixel 6 and Pixel 6 Professional additionally include Android 12 out-of-the-box. Within the sequence, the Pixel 6 Professional provides a superior expertise with a 120Hz LTPO OLED show and triple rear cameras. The Pixel 6, alternatively, comes with a 90Hz OLED show and has a twin rear digital camera setup.

A Google spokesperson advised Devices 360 that the Pixel 6 and Pixel 6 Professional weren’t coming to India due to many elements.

“As a result of quite a lot of elements together with world demand provide points, we’re not capable of make our merchandise obtainable in all markets. We stay dedicated to our present Pixel telephones and stay up for bringing future Pixel units to extra nations sooner or later,” the spokesperson mentioned in an emailed assertion.

That is notably not the primary time when Google has determined to not deliver its new Pixel telephones to India. In actual fact, the corporate has not launched any of its current flagships within the nation. These embody the Pixel 4, Pixel 4 XL, Pixel 4a 5G, and the Pixel 5. It, nonetheless, did deliver the common Pixel 4a to the Indian market final yr.

Market specialists consider that Google doesn’t think about India as a precedence market on the subject of flagship Pixel telephones on account of a listing of legitimate causes.

“The India market is structured very in a different way than another market of its measurement, with over 90 p.c of the (smartphone) market being under Rs. 20,000 ($300),” mentioned Navkendar Singh, Analysis Director at market intelligence agency IDC India. “The Pixel lineup has been priced a lot above this with minimal advertising intervention in a market the place China-based manufacturers are recognized for high-decibel advertising and distribution campaigns.”

Singh added that since most Indian shoppers want specs whereas shopping for telephones, and that the Pixel lineup that has been ‘under-specced’ till the Pixel 6 sequence in that sense didn’t appeal to them.

“Which is once more not being introduced in India by Google on account of its premium pricing and acknowledgement that it’s powerful to promote a premium cellphone in India and in addition compete with Apple and Samsung within the premium finish of the market,” he mentioned.

Tarun Pathak, Affiliate Director at analyst agency Counterpoint, mentioned that whereas the Pixel sequence has lower than one p.c market share within the smartphone market in India, it nonetheless enjoys an important thoughts share inside digital camera fanatics within the nation.

“I feel one of many challenges for Google has been the low quantity for premium section in India, though it’s rising quick however nonetheless on a decrease base. Other than this lack of native manufacturing and channel tie ups makes it tough to scale up,” he mentioned.

He added that regardless of the insignificant market presence of the Pixel lineup, shoppers within the nation are already wanting ahead to the Pixel 6 sequence. “We predict India generally is a good marketplace for Google in India in the long run,” he mentioned.

Not like India, the Pixel 6 sequence is coming to markets resembling Australia, France, Germany, Japan, and Taiwan. It is usually on pre-orders in key markets together with Canada in addition to the UK and US. The brand new telephones are additionally happening sale within the US beginning October 28.

Pixel 6 value begins at $599 (roughly Rs. 44,900), whereas the Pixel 6 Professional comes at a beginning value of $899 (roughly Rs. 67,400).

What makes the Pixel 6 sequence so totally different from different Android telephones is Google’s custom-designed Tensor SoC that’s aimed to reinforce synthetic intelligence (AI) and machine studying (ML) capabilities. The telephones additionally include a listing of camera-focussed options together with Magic Eraser that make it simple to take away undesirable folks and objects from pictures after they’re captured.

Google has additionally partnered with Snap to combine the Snapchat digital camera inside the lockscreen of the Pixel 6 sequence. The brand new expertise shall be obtainable later this yr.

Realme India CEO Madhav Sheth joins Orbital, the Devices 360 podcast for an unique wide-ranging interview, as he talks in regards to the 5G push, Make in India, Realme GT sequence and Ebook Slim, and the way shops can enhance their standing. Orbital is accessible on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.


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