Enter the Zuckerverse? Social Media Churns With New Names for Fb


Zuckerverse. Timesuck. Faceplant.

They’re only a few of the options being bandied round on-line following studies that Fb plans to rebrand itself with a brand new group identify. The corporate refused to touch upon rumor or hypothesis, after all, however the Twitterati had no downside.

The controversy careered from wise to screwball to unusual.

“Meta” was one of many extra sober trending options, referring to Fb’s reported want to imagine a reputation that focuses on the metaverse, a digital surroundings the place customers can hang around.

Bookface, Facegram, Facetagram, FreeFace, FreeTalk, World Changer.

On the wilder facet, Twitter consumer Dave Pell drew a comparability with musician Kanye West who not too long ago modified his identify to “Ye”.

“It might be superior if Fb modifications its identify to Ye,” he stated.

A number of humorous options mirrored on-line hypothesis that the alleged rebrand was pushed by founder Mark Zuckerberg’s craving to make Fb “cool” as soon as extra.

The platform has been abandoned by many youthful customers who’ve moved to apps like Instagram, Snapchat, and TikTok, and has turn into more and more populated by older individuals.

“Teenage Wasteland”, one wit steered.

“The Previous Folks’s App as a result of that is what us youthful individuals name it,” faculty scholar Vittoria Esteves instructed Reuters in Rome.

“Boomerville”, steered Marco, referring to so-called child boomers born within the years following World Warfare II.

‘Streisand impact’

The net naming feast was sparked by a report on the Verge tech website {that a} newly named group would act as a mother or father for all the corporate’s manufacturers, together with Fb itself, Instagram and WhatsApp, and replicate a give attention to digital and augmented actuality.

An announcement is anticipated subsequent week, in line with the report.

Many options nonetheless mirrored the general public’s concern about how the corporate handles consumer security and hate speech. Inner paperwork leaked by a whistleblower fashioned the premise for a US¬†Senate listening to final week.

“Fakebook”, for instance. Tracebook.

Different individuals had been sceptical whether or not a reputation change can be sufficient to detract from the rising authorized and regulatory scrutiny that has tarnished the corporate’s repute.

“It is going to be the Barbra Streisand impact factor happening,” stated 20-year outdated Glasgow scholar Thomas van der Hoven, referring to the phenomenon the place in search of to suppress one thing inadvertently turbo-charges standard curiosity in it.

“So they’ll attempt to change it, after which that is simply going to place the highlight on the truth that they’re altering it. Why are they altering this?” he added. “So it is most likely going to spit again of their face in some unspecified time in the future.”

© Thomson Reuters 2021

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