YouTube Acquires Indian App simsim, to Carry Purchasing Options to Movies

YouTube has acquired Indian firm simsim, the video big introduced by way of a weblog publish. Simsim is a brief video buying platform in India that permits e-commerce by way of movies. With the acquisition, YouTube says it goals to assist small companies and retailers in India to achieve new prospects. The simsim app will proceed working independently, whereas YouTube appears to be like to work on methods to showcase simsim provides to its viewers, in accordance with the publish.

Google introduced the acquisition by way of a weblog publish however didn’t reveal the monetary particulars of the simsim acquisition.

The simsim platform allows e-commerce by way of movies — creators make movies of merchandise, and viewers can then purchase these merchandise from native companies, by way of the simsim platform. Video-driven e-commerce is a rising class, which lately noticed one other firm, Firework, launch on this area.

Instagram has been a preferred platform for small companies to promote merchandise on-line, and it seems that YouTube plans to construct on-line video commerce in an analogous method with the simsim acquisition.

On simsim, movies can be found in three native languages: Hindi, Tamil, and Bengali. YouTube has not provided particulars on the way it plans to introduce this video buying function on its platform. YouTube says that it has signed a definitive settlement to amass simsim and expects to finish the transaction within the coming weeks.