Smartphone Gross sales in India Fell 13 P.c Throughout Second COVID-19 Wave: Report


India’s smartphone gross sales fell 13 % within the second quarter in contrast with the earlier one as a second wave of COVID-19 infections harm demand on the earth’s No. 2 smartphone market, a analysis report mentioned on Thursday.

On-line smartphones purchases, nevertheless, helped gross sales surge 87 % in contrast with a yr earlier, in keeping with market analysis agency Canalys.

“Smartphone distributors in India had assumed COVID-19 wouldn’t return, and a number of other deliberate to spend money on infrastructure for branded shops and partnerships with third-party offline channels. However as soon as once more they have been rapidly compelled to pivot to an internet technique,” Canalys analyst Sanyam Chaurasia wrote within the report.

China’s Xiaomi continued to be the highest model favoured by Indian consumers with a 29 % market share, adopted by South Korea’s Samsung Electronics at 17 % share, Canalys mentioned.

Chaurasia predicted the nation will see a rebound within the second half of this yr as vaccinations enhance client confidence and as smartphone manufacturers launch new merchandise.

As the specter of a 3rd wave of COVID-19 infections nonetheless looms in India, buyer behaviour and industrial operations will proceed to regulate to pandemic situations, serving to cut back the affect, the analyst wrote.

© Thomson Reuters 2021


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