Ex-WhatsApp World Enterprise Head Launches Non-public Social Community


Former WhatsApp Chief Enterprise Officer Neeraj Arora has introduced the launch of his new enterprise referred to as HalloApp that works as an ad-free, non-public social community. The most recent providing is touted to come back as a “real-relationship community” that permits customers to have real-life conversations with their contacts. Arora has based HalloApp in collaboration together with his former WhatsApp colleague Michael Donohue. Each Arora and Donohue had been amongst the early staff of the moment messaging app that Fb acquired in 2014. Apparently, HalloApp has many options that make it an in depth competitor to not simply WhatsApp but additionally Fb itself.

Arora introduced the launch of HalloApp on Twitter. He says that in contrast to conventional social media platforms (learn Fb), his providing comes with no commercials, bots, likes, and followers and allows you to come on-line for actual pals.

“Our imaginative and prescient at HalloApp is to construct a easy, secure, non-public place for individuals to attach and share what issues — with the individuals who matter most,” he stated whereas concluding his lengthy thread on Twitter.

HalloApp makes use of entry to your cellphone deal with guide to attach you with individuals obtainable on its community. Nevertheless, Arora on the corporate’s weblog talked about that the platform does not gather, retailer, or use any private info of its customers. He additionally emphasised that chats on HalloApp can be end-to-end encrypted — one thing has helped WhatsApp achieve traction.

In contrast to Fb and different related social media platforms, HalloApp doesn’t use algorithms. It additionally doesn’t serve commercials. Nevertheless, Arora indicated plans to carry a subscription-based mannequin to supply further options sooner or later.

HalloApp is obtainable for obtain by Apple’s App Retailer and Google Play retailer. It at present does not have Net entry like Fb and WhatsApp, although.

The expertise that you’re going to get on HalloApp is just like Fb and WhatsApp because it lets customers keep linked with their shut family and friends whose numbers are there in your contact guide. You may as well go for particular person chats or group conversations and might put up photographs about what precisely is going on.

halloapp interface HalloApp

HalloApp enables you to share your photographs and chat with people and teams
Photograph Credit score: Google Play/ HalloApp


However nonetheless, Arora has not explicitly talked about WhatsApp — and even Fb — on his public posts about HalloApp. This could possibly be a advertising and marketing technique to not identify a selected product on the preliminary stage. He, nonetheless, took a dig at each WhatsApp and Fb by saying, “No misinformation spreading like wildfire.”

LinkedIn profiles of Arora and his co-founder Michael Donohue (former WhatsApp Engineering Director) recommend that each began HalloApp in September 2019.

After spending a yr at Google as part of its Company Growth staff, Arora joined WhatsApp in November 2011, and labored with the early staff behind the moment messaging for over seven years earlier than quitting in November 2018. He was one of many key faces even earlier than Fb acquired WhatsApp for a whopping $22 billion (roughly Rs. 1,64,175 crores). Arora even helped WhatsApp co-founders Jan Koum and Brian Acton signed the Fb deal.


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